William Yeoward was branded one of London’s leading creative forces, building a strong reputation as a style maker, retailer and designer of beautiful products for the home. He was known for his sophisticated, elegant and highly individual style. A man who cared very much and strove tirelessly to perfect his trade and approached his business activities with passion and humour.
After school William embarked almost immediately on a career in interior design and retailing, opening his first store on the King’s Road, Chelsea in 1985.

“I realised very early on in my creative life that if I could not find what I wanted the best thing to do was to find someone to make it.” He certainly fulfilled this philosophy in many areas of product he created for the home.

At first his store on the King's Road 'Yeoward' showcased mainly antiques, objets and pieces that he had designed and commissioned for his numerous design projects. Over the years, William added crystal, rugs and cushions, wallpapers and fabrics to his collections.

William was devoted to his work, his extensive circle of family and friends and of course his team at William Yeoward. In 2016 he invited Chris Grafham, a friend and colleague of many years, to join the company as CEO to ensure the continuity of his life’s work and to steer the company into the future. That was his plan and in his team he has left his vision and aspirations in very safe hands. His spirit will forever be the foundation of all that we do at William Yeoward.